Team Leadership
Managed designers through coaching, critique rituals, delivery standards, and growth expectations.
Product Design Manager
Leading design teams for complex digital products.
Product Design Manager with 20+ years of experience leading designers, design systems, telecom products, enterprise platforms, and multi-market digital transformation programs.
A hands-on manager for high-stakes product teams.
Combining people leadership, product strategy, design operations, and craft quality to help organizations modernize digital products without losing sight of real user needs.
Product Strategy
Connected customer insight, business goals, and roadmaps so teams could make sharper decisions.
Design Operations
Created repeatable review models, governance patterns, and handoff practices for distributed teams.
Systems Thinking
Built design systems and reusable foundations that helped complex organizations move faster.
Selected product stories.
A focused view of strategy, operating model, business goals, interface systems, and outcomes.
Vodafone Product Design Leadership
Managed 16 product designers supporting 29 squads, with critique rituals, shared standards, and stronger delivery quality.
Lebara Global Digital Transformation
Aligned design direction across eight international markets through shared systems, governance, and agency collaboration.
Arya Enterprise Marketplace
Created product foundations, journey architecture, and operational checkout flows for hospitality marketplace teams.
Experience timeline.
Product Designer Principal, Vodafone
Led and managed 16 product designers serving 29 squads across product, engineering, and business stakeholders. Defined product vision and design strategy in collaboration with product managers, engineers, and business teams. Mentored designers, ran design reviews, improved design quality standards, and helped teams deliver consistent, user-centered digital experiences.
Product Designer Consultant, Digital Transformation, Lebara Group UK
Led digital design transformation across eight international markets including the UK, Germany, Netherlands, France, Denmark, Australia, Spain, and Switzerland. Created a comprehensive design system reflecting Lebara's brand DNA across digital products. Managed collaboration with an India-based agency delivering an Employee Self-Service platform, while improving cross-market workflows and design consistency.
Product Designer, Enterprise Marketplace Platform, Arya System Software House, USA
Designed an enterprise marketplace platform for the hospitality sector in the United States. Created scalable design foundations, user-flow architecture, hotel client interfaces, and operational checkout journeys. Led the design of the end-to-end transaction experience, from customer engagement through checkout and label-printing operations.
Digital Transformation Lead, Tafeel
Led digital transformation work for Tafeel, supporting enterprise and government-sector digital solutions across service digitization, workflow automation, AI-enabled operations, cloud, cybersecurity, and process automation. Collaborated with business and technical teams to translate transformation goals into usable digital products and scalable service experiences.
Product Designer Team Leader, Vodafone
Directed a team of six product designers, setting design direction, delivery standards, and collaboration practices across multiple projects. Led user research, wireframes, prototypes, and design system work to support customer-centered product delivery. Mentored designers and helped build a high-performance, collaborative design culture.
UI/UX Designer, Vodafone
Designed responsive web and mobile digital experiences for Vodafone customers and internal teams. Worked closely with developers, stakeholders, and product teams to translate business needs into functional customer journeys. Created user interfaces, layouts, prototypes, and design solutions focused on usability, clarity, and consistent digital experiences.
UI/UX Designer, Raya Telecom
Created user-friendly websites with strong attention to typography, layout, content structure, and SEO best practices. Designed digital interfaces that balanced visual quality with functional usability. Worked on website design and content management workflows to support clearer and more effective online experiences.
Frontend & UI Designer, Software House
Designed and developed responsive digital interfaces, wireframes, prototypes, and interactive front-end experiences. Used HTML, CSS, and JavaScript to support implementation and collaboration with development teams. Helped translate design concepts into functional websites and digital products.
Freelance Web & Graphic Designer / Technical Instructor, Freelancer
Worked as a freelance web and graphic designer, delivering end-to-end digital solutions including website design, web development, and database development for clients. Also served for one year as a technical instructor across multiple training centers, delivering more than six professional courses in web development, website design, and database development. Taught cohorts of 8 to 15 participants through hands-on instruction and practical guidance focused on real-world technical skills.
Licenses & certifications.
Recent learning and professional credentials across AI-assisted UX, design thinking, agile product practice, and interaction design.
Using AI Tools for UX Design
Skills: Artificial Intelligence (AI), Artificial Intelligence for Design, and UX design practice.
Show credentialDesign Thinking: Understanding the Process
Credential focused on product development and design thinking foundations.
Show credentialLearning Design Thinking: Lead Change in Your Organization
Credential focused on organizational change management and design thinking leadership.
Show credentialThe AI-Driven Product Designer
Credential focused on user experience design, product design, and AI-supported product workflows.
Show credentialDesign Thinking: Implementing the Process
Credential focused on process implementation and design thinking in practice.
Show credentialICAgile Certified Professional Business Value Analysis
Credential ID: 242-13603-b0b06933-8680-4cfe-93d0-ab34b69ed4dcICAgile Certified Professional
Credential ID: 67-11660-b0b06933-8680-4cfe-93d0-ab34b69ed4dcMembership Certificate
Credential ID: 50612Show credentialLet’s shape the next product chapter.
Available for Product Design Manager roles, design leadership, enterprise UX, design systems, and digital transformation opportunities.